Throughout 2004, thousands of consumers visited usepropane.com for more information on propane and to find a propane retailer.  When the Energy Guys ads were on the air from February through May and again from September through the middle of November, there was a considerable increase in the number of visitors going to the website, showing consumer interest in learning more about propane.  It is also important to note that while the number of website visitors decreased when the advertising was off the air, the number of visitors did not decline to the previous non-advertising level.

In 2005 one goal of the FPR program is to double to the number of consumer leads that are provided to retailers, so if your company is registered for the program please be certain that all of your information is up to date.  The Find a Propane Retailer Educational Newsletter  provides instructions on making changes to your online account.  If your company is not involved in the program, register today.  Register online at http://leads.propanecouncil.org, or register by mail or fax by contacting PERC’s Nisha Starks at (202)452-8975 or nisha.starks@propanecouncil.org.